Posted on: 2016-03-17
According to a new survey done over in the United States, Gen Z car buyers will be practical, as well as paying close attention to safety and value.
Cox Automotive, owner of Kelley Blue Book and AutoTrader, did a study on Gen Z’s car buying habits. Gen Z kids are now aged from 0 – 17 years old, and a total of 3,000 kids were surveyed.
Nearly half of the kids were between 12 and 17 years old.
Isabelle Helms, VP of research and market intelligence for Cox Automotive said, “One key difference between this generation and their predecessors, the millennials, is that they are far more budget-conscious than the millennials were.”
These Gen Z buyers prefer traditional, trust and practical brands, like Ford, Chevrolet and Honda.
However, millennials went for Audi, BMW and Mercedes-Benz.
“The car is the gateway to experiences for them,” Helms added. “Experiences matter to them far more than materialistic things, which differentiates them from millennials.”
Despite being budget conscious, Gen Z buyers are very willing to purchase a car. 92% of the Gen Zs interviewed have plans to purchase a car, while 97% are interested in getting a driver’s license. In fact, 72% of them said that they’re willing for forego social media for a year if it meant they could own a car, while 33% are willing to make do without their phones.
“The benefits of ownership far outweigh the benefits of car-sharing,” Helms said. “Vehicle ownership is more tailored to their needs. It’s more convenient and flexible.”
Interestingly, more than 25% of the respondents said that owning an environmentally-friendly vehicle is important. 61 percent added that autonomous cars will make roads safer, while 45% feels that it will reduce distracted driving. 41% of the Gen Zs surveyed said that autonomous cars can prevent accidents.
Lastly, Helms added that carmakers and dealers have to adapt to Gen Z buyers, as they have adapted to millennials. The same sales technique won’t necessarily work on Gen Z buyers.
The Cox Automotive research found that whilst most Gen Z buyers will research online a lot, only 26% of them are willing to buy a car online. 68% of them said that interaction with the sales person is critical. Like the older generations before them, more than 50% of the Gen Z buyers are expected to test drive a potential vehicle more than twice before purchasing it.
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Chevrolet Camaro ZL1 Is A 680 hp, 868 Nm American V8 Rocket
Posted on: 2016-03-17
The Chevrolet Camaro is a car that needs no introduction. Every now and then, a unique edition finds its way to production, and it’s no different here with the Chevrolet Camaro ZL1. The folks at General Motors said the ZL1 is “designed to excel at everything”, so let’s see what it’s really about.
This Camaro ZL1 is not as simple as swapping the Bumblebee image for a red hot, more focused machine. Instead, Chevrolet’s prime muscle car receives a huge dose of steroids in the arm, improving performance, refinement and track capabilities. Aerodynamically, it’s enhanced too with a larger lower grille, new hood with carbon-fiber inserts, front splitters and rear wing. The ZL1 also weighs 90kg less than its predecessor, thanks to a revised, lighter architecture.
Underneath the hood lies a supercharged 6.2-liter V8 from the Corvette Z06 that shoots 640 hp and 868 Nm of mind bending torque. New to the Camaro is an all-new quick shifting 10-speed automatic gearbox, although purists get to opt for the six-speed manual gearbox. The new automatic, jointly developed by Ford and GM, will allow the supercharged V8 to remain in optimum revs during acceleration or while cornering.
The handling department is managed by Magnetic Ride suspension, electronic limited-slip differential and specially crafted Goodyear Eagle F1 Supercar tyres. Brakes are supplied by Brembo – a set of six-pot 390mm two-piece rotors.
GM is confident that with the Camaro ZL1, they have a car that can rival any sports coupe (think Cayman and you’re not too far off), but the only thing not revealed at this point is its pricing.
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